NMA says the dating initiative will run on mobile as well as online.For independent producer Tiger Aspect, which makes Streetmate, the Friends Reunited project is part of a new focus on community-centric online brand extensions.
The host picks an eligible male or female from the streets, and then with their help, they approach equally eligible members of the opposite/same sex for a date.
The couple will then go on a date and then report if it was a success or a failure.
Former Lagos Island Local Government Chairman and Commissioner of Sports, in Lagos State, Prince Ademola Adeniji-Adele is dead. Adeniji-Adele, according to his son, Hon, Sultan Adeniji Adele, who confirmed the death, said his father passed on at about am Nigerian time in an Indian hospital today..
Friends Reunited, the once-mighty precursor to social networking for UK school alumni, is finally going to get a further television outing.
ITV has exploited the 18 million-member community precious little since it bought it for £175 ($347) million in December 2005 (a TV ad campaign for the site, which also involved sponsoring several ITV shows, looked suspiciously like an easy way to bolster the broadcaster’s ailing ad revenue).
Now, though, the website will be joined up with ITV2’s Streetmate dating show, which “will be supported by a dating site developed with Friends Reunited” (C21).